Location Data Broker Placer.ai Follows SafeGraph in Removing Sale of Abortion Clinic Visitor Data
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Following Motherboard’s revelation that location data broker SafeGraph is selling location data related to visitors of Planned Parenthood and other abortion providers, SafeGraph said that it has stopped offering the sales of the highly sensitive data.
Placer.ai, another location data firm, offers access to multiple caches of data and heat maps on its website that show users where people visiting Planned Parenthood abortion clinics approximately live, raising concerns about how anyone could use that information.
Placer.ai claims to have over 20 million active devices and its code in over 500 apps on its website. “WiFi, GPS, Beacons, and user motion all play a key part in determining accuracy,” the website adds. Motherboard made a free account on Placer.ai and used the company’s website to search for “Planned Parenthood.” The site returned multiple locations …
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